Digital Marketing trends Post COVID-19
Since the outbreak of the virus pandemic, businesses have witnessed in-person meetings drop by 90% within a month. Organisations across the world have had to change the way they operate in order to survive, with majority of work now becoming online and digital. This is an excellent time to pay attention to your digital marketing strategy and tailor it to your needs. The shift to the digital mode of marketing will be beneficial in the longer run. But with this ‘new-normal’, what trends are marketers using to not only help business survive but thrive in this new environment.
Social Media Use
Social media’s importance has grown tenfold in the last few months. A lot of society use it to stay in touch with family and friends, whilst also remaining connected to the outside world. You must ensure you stay active on social media to engage with clients at a time when physical interaction is not always possible. A strategic social media marketing plan will work best at this time, with key targets and goals set to maximise your ROI.