Digital Marketing trends Post COVID-19

To say 2020 has brought change to our day to day lives would be an understatement. In this article we look at the trends marketers are using to not only help businesses survive but thrive in this new environment.

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Digital Marketing trends Post COVID-19

Since the outbreak of the virus pandemic, businesses have witnessed in-person meetings drop by 90% within a month. Organisations across the world have had to change the way they operate in order to survive, with majority of work now becoming online and digital. This is an excellent time to pay attention to your digital marketing strategy and tailor it to your needs. The shift to the digital mode of marketing will be beneficial in the longer run. But with this ‘new-normal’, what trends are marketers using to not only help business survive but thrive in this new environment.

Website Optimisation

A website is the digital shop window for your organisation. The first thing people seek when engaging in business is the reputation and reliability of a company. A well-structured, smooth and updated website is key to projecting a professional persona that your clients, new and old, can trust.

Google

Your business needs to ensure accurate listings on Google. With the elimination or postponement of physical visits, you need to make sure your updated business hours, address, posts, photos, and reviews are accurately and adequately aligned and displayed on Google.

Social Media Use

Social media’s importance has grown tenfold in the last few months. A lot of society use it to stay in touch with family and friends, whilst also remaining connected to the outside world. You must ensure you stay active on social media to engage with clients at a time when physical interaction is not always possible. A strategic social media marketing plan will work best at this time, with key targets and goals set to maximise your ROI.

If you need any support adapting to the new digital age, contact Jac on 07469 760399 or email jac@stonemediamarketing.co.uk

 

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Digital Marketing trends Post COVID-19

To say 2020 has brought change to our day to day lives would be an understatement. In this article we look at the trends marketers are using to not only help businesses survive but thrive in this new environment.